Website revenue increased by 5% with split testing
Interesting blog over on Get Elastic in their series of conversion optimisation for the Official Vancouver Olympics store.
They ran a simple split test with 2 versions with over 2000 transactions in a 3 week period. Although they did not get a significant design winner, they did choose the above design as it achieved the following:
- Variation A converted (GWO) 3.14% better than control variation
- Visits with Variation A resulted in 12.54% less Bounce Rate
- Overall site Conversion Rate was increased by 0.59%
- Average Order Value was increased by 5.16%
They also calculated that revenue would increase by 5.78%. One of the great things about web analytics is that it can help remove the guesswork involved in website evolution & can automate testing which makes a real revenue improvement for ecommerce websites.
Tweet
Pingback: Optimise for Conversions « Brendan Hughes, talking about the Internet in business and society in Ireland