Comments on: Using Google Ad Planner on Irish Data – useful or not?

By: Top Websites in Ireland – December 2009 | Barry Hand

Top Websites in Ireland – December 2009 | Barry Hand — Mon, 18 Jan 2010 12:01:15 +0000

[...] 01.18.10 Posted in Web Analytics by Barry I’ve mentioned Google’s Ad Planner before, debating the usefulness of it on Irish data. [...]

Barry — Sat, 11 Jul 2009 10:33:41 +0000

I agree Gavin, as an indicator it’s not bad for Ireland. It has come around +/- 20% on some sites I compared traffic with – which wasn’t bad at all.

It’s a hell of a lot more useful in the UK, combined with Hitwise & Comscore gives you a really good analysis of trends.

Barry — Sat, 11 Jul 2009 10:33:00 +0000

I agree Gavin, as an indicator it’s not bad for Ireland. It has come around +/- 20% on some sites I compared traffic with – which wasn’t bad at all.

It’s a hell of a lot more useful in the UK, combined with Hitwise & Comscore gives you a really good analysis of trends.

Gavin Doolan — Fri, 10 Jul 2009 16:30:57 +0000

Thanks Barry, I haven’t done too much with Ad Planner just yet but will definitely be using it in the near future.

I think getting absolute accurate figures from any trend based tool is always difficult especially in small markets but at least its some visibility.

cheers
Gavin

Gavin Doolan — Fri, 10 Jul 2009 16:30:00 +0000

Thanks Barry, I haven’t done too much with Ad Planner just yet but will definitely be using it in the near future.

I think getting absolute accurate figures from any trend based tool is always difficult especially in small markets but at least its some visibility.

cheers
Gavin