Tips for better ideas

01.27.10 Posted in Advertising by Barry

Cana­dian agency Rethink fund a schol­ar­ship for future design­ers, and use the fol­low­ing video to pro­mote it. Which gives advice on the cre­ative process which is really inspiring.

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bet­ter than…

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  • The Canadian one is excellent. The sad part about the DCU one is that both could have been done with the same camera, the same Mac and the same copy of iMovie, and probably in about the same time. Why we get stuck producing 'same-old, same-old' in so many areas confounds me.
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