Barry Hand

Mass cam­paign run­ning at the moment from Imag­ine (Great new web­site), who are rolling out wimax technology.

So I “googled” WiMax, and obvi­ously enough they are run­ning an AdWords campaign(as are others) — but I’m inter­ested in the actual usage of the phrase “google” as it’s a trade­marked term and Google get a lit­tle pinicky if using it as a verb, hav­ing issued cease and desist in the past.

It’s will be inter­est­ing to see if the big G gave approval on it’s usage, as they can be quite vig­i­lant of their trade­mark usage, pos­si­bly as a pre­cau­tion­ary to the lessons learned from “Hoover”.