Following on from the new beta graphing options, Google has also added hourly analysis of some key metrics.
The most important one being ‘Goals’, this now allows analysers to now view goal conversion rates on an hourly basis.
For those that also use Google Adwords, this is something which is hugely important, as Adwords does not show the hourly level of ‘conversions’, and makes it an no brainer to replicate the conversion process using Goals.
This option isn’t available on all metrics, but will prove very useful for doing any day parting advertising on PPC/Affiliate networks.