Barry Hand

Google Ana­lyt­ics cus­tom report­ing allows you to do some cool things, espe­cially with the Motion Chart tool which lets you “Visu­alise” a report.

AdWords key­words visualisation

Here’s a quick and easy one for an account with AdWords data.

Using “Key­words” as the base Dimen­sion, add the met­rics “Cost”, “Clicks” & “CTR” and cre­ate the report.

Now click “Visu­alise” and set the size drop down to “CTR” this will increase the size of the dot based on CTR. Now click play.

This is really use­ful to quickly see pat­terns in your cost, clicks and ctr over a period of time, this kind of visual rep­re­sen­ta­tion can help you opti­mise your AdWords account.

Cus­tom report­ing video

More videos are avail­able in the Google Busi­ness youtube chan­nel.

More info on cus­tom reporting

• Motion Charts on Google Sup­port
• Cus­tom report­ing for AdWords at Luna­met­rics