Online clothes shop rolls out augmented reality

12.10.09 Posted in Marketing by Barry

Here’s some­thing pretty cool from online retailier Tobi​.com, where shop­pers can vir­tu­ally try on clothes and share them with friends if a sec­ond opin­ion is needed.

virtual-dressing-room

Grab your web­cam and visit our vir­tual dress­ing room to try on hun­dreds of our dresses. This fea­ture will sim­ply over­lay dresses onto live video of you. Now, you can have your very own fash­ion show with the pri­vacy and con­ve­nience of online shopping.

Need a sec­ond opin­ion? Take a snap­shot of your­self in your favorite dress and share it with friends on Face­book, or email them for their feedback!

This looks like a more thought out appli­ca­tion of AR where it actively improves the cus­tomers experience.


Friday 5: Death Mob, Breast Cancer, Chicks Rule, Lego AR, Smiles

10.09.09 Posted in Marketing by Barry

5 great sto­ries that tick­led my fancy over the last 7 days.

1. Death of the Flash Mob
Putting the Flash Mob out of it’s mis­ery, from Sound Check Dublin
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2. New Zealand Breast Can­cer Foun­da­tion: Inflat­a­bles shapes

cancermama_1-412x273

The longer you wait, the big­ger the prob­lem gets.” — Campaign for the New Zealand Breast Can­cer Foun­da­tion to gen­er­ate aware­ness of early detec­tion of breast can­cer. More images at ibelieveinadv​.com

3. Who Rules The Social Web?

chicks

Male dom­i­nated? think again,from Infor­ma­tion is Beautiful

4. Lego Aug­mented Reality

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This is seri­ously cool, see inside what the blocks inside the box using aug­mented real­ity.
5. What makes you smile?

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Pro­mot­ing men­tal health, The BBC ask the pub­lic and celebri­ties to share what makes them smile. Great idea, coin­cid­ing with World Men­tal Health Day on Octo­ber 10th.


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