Barry Hand » analytics custom http://www.barryhand.ie Addicted to Trying Mon, 06 Sep 2010 07:11:53 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Using Google Analytics custom reporting to visualise Google AdWords http://www.barryhand.ie/blog/using-google-analytics-custom-reporting-to-visualise-google-adwords/ http://www.barryhand.ie/blog/using-google-analytics-custom-reporting-to-visualise-google-adwords/#comments Sun, 15 Feb 2009 12:01:58 +0000 Barry http://www.barryhand.ie/?p=222 Google Analytics custom reporting allows you to do some cool things, especially with the Motion Chart tool which lets you “Visualise” a report.

AdWords keywords visualisation

Here’s a quick and easy one for an account with AdWords data.

create-custom-report-google-analytics_1234568338045

Using “Keywords” as the base Dimension, add the metrics “Cost”, “Clicks” & “CTR” and create the report.

Now click “Visualise” and set the size drop down to “CTR” this will increase the size of the dot based on CTR. Now click play.

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This is really useful to quickly see patterns in your cost, clicks and ctr over a period of time, this kind of visual representation can help you optimise your AdWords account.

Custom reporting video

Click here to view the embedded video.

More videos are available in the Google Business youtube channel.

More info on custom reporting

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