Plugging In to Opt Out of Google Analytics
It looks like Google are going to allow visitors to websites which are tracked with their Analytics package to opt-out of having information about their interactions stored, although it seems like they’ll release this as a browser plug in.
So, what’s the point in all this? Well the main issue is privacy, and concerns over what data is being stored on a visitor through Google Analytics. One of the things some people don’t understand is that tracking through an analytics package is one of the key reasons why the web improves, having a better understanding of how visitors interact with a website – ultimately leads to improvements.
It will be interesting to see how this get’s rolled out, with more news due over the coming weeks.Tweet