Online clothes shop rolls out augmented reality

Here’s something pretty cool from online retailier Tobi.com, where shoppers can virtually try on clothes and share them with friends if a second opinion is needed.

Grab your webcam and visit our virtual dressing room to try on hundreds of our dresses. This feature will simply overlay dresses onto live video of you. Now, you can have your very own fashion show with the privacy and convenience of online shopping.

Need a second opinion? Take a snapshot of yourself in your favorite dress and share it with friends on Facebook, or email them for their feedback!

This looks like a more thought out application of AR where it actively improves the customers experience.