Online clothes shop rolls out augmented reality


12.10.09 Posted in Marketing by Barry

Here’s some­thing pretty cool from online retailier Tobi​.com, where shop­pers can vir­tu­ally try on clothes and share them with friends if a sec­ond opin­ion is needed.

virtual-dressing-room

Grab your web­cam and visit our vir­tual dress­ing room to try on hun­dreds of our dresses. This fea­ture will sim­ply over­lay dresses onto live video of you. Now, you can have your very own fash­ion show with the pri­vacy and con­ve­nience of online shopping.

Need a sec­ond opin­ion? Take a snap­shot of your­self in your favorite dress and share it with friends on Face­book, or email them for their feedback!

This looks like a more thought out appli­ca­tion of AR where it actively improves the cus­tomers experience.

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