May 2010 – Roundup

Quick roundup of stories which I found interesting this month.

E-commerce

• Secondary calls to action, the unsung heroes of persuasion
• Thinking of going mobile?, maybe consider QR codes while you’re at it
• Soft v Hard bounce rates, good insight – tried this one myself from Omniture
• Groupon take over CityDeal in Germany, expect the group buying market to continue to grow in Europe, it’s even hit Ireland

Social Media

• Measure it! kicked off, my thoughts here
• Brendan Hughes reveals some trust issues
• Ahh, so that’s what a Tweet looks like
• The rise of Social Gaming, the numbers are just silly
• 100 thoughts on Social Media, strange none of them involve ninja or guru
• Is Facebook killing CRM?, probably

Marketing

• Like Tom Hanks in BIG, Tom Doyle just doesn’t get it – Google’s new look- He’s not the only one
• Interesting,Inishturkbeg branding, via AdLandIreland (shiny new website from Nick McGivney)
• Irish whiskey still holding it’s own down under

Advertising

• Is it wrong I recognised most of these? The Evolution of Advertising in Sports Video Games
• Gary Colemans love-hate life with advertising, What’choo talkin’ ’bout, Willis?
• Nike world cup ad breaking all kinds of records, found it a tad boring myself

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