Marketing & Technology by Barry Hand
January 17th, 2010
BLVD Status is an live analytics suite which is focused on leveraging analytical data and turning it into live digestable reports that inspire action.
I’ve been playing around with it for about a year now, and with some of the updates in recent months it’s turned into a really useful tool, especially for social media tracking.
One of the reason’s I started using it was because of the their Keyword Vitals report which shows the search engine results position (SERPs) as a rank for incoming keyword searches across the three big search engines.
The real benefit of this than other keyword traffic & rank reports is the strength of the advanced filter and customer reporting, which makes it pretty easy to set-up any kind of reporting. [vimeo]http://vimeo.com/6537919[/vimeo]
The new Alerts systems allows you to set-up alerts based on traffic, referrals, campaigns and keywords. You can then get notified when any of these go off by email, twitter (with @ or DM). This gives you the headsup on what’s happening and also where it’s happening. This can then be used to track social media campaigns.
The live dashboard also let’s you track live visitor traffic, giving you a real time view of visitor traffic.
There’s a whole host of cool stuff you can do with BLVD Status in terms of tracking and alevel of customisation and filtering on the reports make it a really useful package.