Learning on the Cheap: Google Analytics Individual Qualification

There are many ‘digital’ courses and seminars popping up in Ireland for Google Analytics, some of which can cost up to €900 just to attend. Now that’s frankly shocking for something which is essentially already available online. Here’s how to do it a lot less, and get yourself a Google recognised qualification and not just some shabby record of attendance.

Drop over to the Conversion University to check out the latest videos and resources available and spend a few hours checking out Justin Cutroni’s blog, the Google Analytics blog and the Google Analytics Group to see what the latest issues and developments are within the industry. So with some prep done and a few hours to spare, have a bash at the Google Analytics Individual Qualification (IQ) exam, which is 2 hours long with 70 multiple choice questions and a pass mark of 80% required, and only costs $50.

I recently got through it in around 90 minutes, and came out with a score of 96% which wasn’t too bad. If anyone works with Google Analytics on a day to day  basis and has done the prep work required, they should be able to get close to full marks , and if you’re only starting with Web Analytics, then the Conversion University, a Google Analytics account and some time is definitely worth the investment more-so than spending two days in a classroom. The qualification is valid for 18 months, after that you’ll need to resit. How’s that for a up skilling on the cheap?

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