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Insights For Facebook Like

2010 May 11
tags: , ,
by Barry

The connection between Facebook and the greater world wide web has come closer together since the recent addition of the Like Button. You can add the like code to your website, so when a visitor likes a page, it shows up in their profile.

facebook like Insights For Facebook Like To find out more details on the numbers liking the page, you can drop the URL into here, which will give you the number of shares, likes and clicks in XML format. Not the prettiest but it should prove relatively simple to pull this information into your current web analytics setup.

There’s a better method though, which involves connecting your personal or business Facebook account with your website. Go to Facebook Insights and add Insights for your domain. You get some meta tag code to copy and paste into your website Header content. This shows the same level of information (well it should!) but in a nice dashboard layout. It also adds profile information like demographics.

facebook insights facebook like 600x259 Insights For Facebook Like

I’ve only added the Facebook like button here, but have a discrepancy in the numbers in the dashboard versus the API url. Where I see this being really useful is for businesses who already have a presence on Facebook, but anyone with a website can gain these insights.

Thanks to Frank Prendergast for allowing me to borrow his share code (used in the box below) which adds the Facebook Like code along with other popular services. Keep an eye on Franks blog, where hopefully he’ll make the code available for all.

from → Social Media

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  • http://verbo.se/ Adam Beecher

    Nice tip Barry, thanks.

  • Anonymous

    I’m still not convinced by the whole facebook like button. At present, an average of less than 0.2% of people who like something return to that group. Furthermore, often a company is asking a user to Like something on nothing more than the basis of a relationship through other networks like LinkedIn or twitter.

    We have analytics in excess of 200k visits per month across predominantly Irish sites. Less than 500 visits out of these are generated by anything facebook related but many companies are still being frightened into spending time maintaining facebook pages and duplicating their tweets and blog posts through it (which are often mirrored in Linkedin – not great for users IMHO).

    There are 10,000′s of people on twitter who espouse the virtues of facebook. Many of these people, I’ve noticed, have little experience in online marketing but suddenly “get facebook”.

    I’m not saying that facebook isn’t a marketing platform, that facebook PPC isn’t a great idea (even with not-so-great conversation rate) – I just believe the hype doesn’t yet match the promises made (often by people with less than 100 likes themselves)