Comments on: Imagine's "google it" campaign

By: David Quaid

David Quaid — Sat, 24 Oct 2009 22:20:10 +0000

@topgold's blog was ranking this morning, http://www.insideview.ie/irisheyes/2009/10/wima... and mine ranks in pages form Ireland (given the lack of relevance to wifi my blog has) : http://primaryposition.blogspot.com/2009/10/wim...

By: David Quaid

David Quaid — Sat, 24 Oct 2009 22:20:10 +0000

By: David Quaid

David Quaid — Sat, 24 Oct 2009 21:20:10 +0000

By: Georgie

Georgie — Fri, 23 Oct 2009 23:25:43 +0000

Just noticed a billboard on the way home from Galway myself. Wouldn't it be funny for someone to post a completely fabricated 'imagine' diatribe and get it to rank for [wimax]. Anyone with enough juice want to throw a post up and we'll all link to it.

By: Georgie

Georgie — Fri, 23 Oct 2009 22:25:43 +0000

By: Barry Hand

Barry Hand — Fri, 23 Oct 2009 18:37:01 +0000

I sent a quick message to – @imagineeurope “Thanks Barry,glad you like it! Google support WiMax all over the world so “Google it” was a perfect way to get our msg out there!”

Not clear if Google give the green light, but as they're backing WiMax, I presume they're OK with it.

By: David Quaid

David Quaid — Fri, 23 Oct 2009 18:26:08 +0000

I saw this too and I wouldn't be surprised if one of their competitors wouldn't spot an opportunity here. After all, it is probably a low cost per visit, therefore you could use their URL to mask your own and replace their ad, thus taking their traffic. Google lets companies do this all the time – its very frustrating and I have no idea why they allow two different urls to be used in an ad. But they also only allow one ad with the same visible url, so if they bid an extra 0.05c higher, Imagine's ad wouldn't even show….Risky and not well thought out maybe? Or do they have an internal Google Account Manager to fix it for them?

By: Barry Hand

Barry Hand — Fri, 23 Oct 2009 17:37:01 +0000

I sent a quick message to – @imagineeurope “Thanks Barry,glad you like it! Google support WiMax all over the world so “Google it” was a perfect way to get our msg out there!”

Not clear if Google give the green light, but as they're backing WiMax, I presume they're OK with it.

By: David Quaid

David Quaid — Fri, 23 Oct 2009 17:26:08 +0000

By: barryhand

barryhand — Thu, 22 Oct 2009 17:39:41 +0000

It could certainly imply that, on the other side – it's probably difficult to explain in a poster/billboard why WiMax is the new sliced bread.

The one thing I do like about this campaign is driving traffic to the website, which has been really well built with good content.