Barry Hand

Dropped in about 26minutes ago on BBC​.CO​.UK

The beeb have added ban­ner ads for inter­na­tion vis­i­tors, tap­ping into the onsite adver­tis­ing mar­ket. This site is one of the most pop­u­lar in the world with an Alexa traf­fic rank of: 47

This is major news, as read­ers of the site, and those who watch their tv sta­tions have never been sub­jected to exter­nal adver­tis­ing. BBC are funded by UK licence pay­ers, and as such those inside the UK will not be able to view the adver­tise­ments (30% of total site traf­fic is from UK)

Full info here — http://​www​.bbc​.co​.uk/​b​b​c​.​c​o​m​/​f​aq/

Why won’t users in the UK see any ads?

Users in the UK fund the BBC through the licence fee, which enti­tles them to view and lis­ten to all of the BBC’s tele­vi­sion, radio and dig­i­tal ser­vices with­out adver­tis­ing. The inclu­sion of adver­tis­ing on the web­site when viewed from out­side the UK will cre­ate rev­enues which can be used to develop bet­ter con­tent and ser­vices for both UK and inter­na­tional users.

The same tech­nol­ogy that stops me lis­ten­ing to Five Live as well

With only 30.2% of the sites traf­fic com­ing from the UK, that lives a huge amount of adver­tis­ing pos­si­bil­i­ties…