April 2010 – Roundup

April has flown by and here’s some stories which got me interested this month.

E-commerce

• App Stores, Check it out – all the cool kids are doing it
• Online shoppers are waiting two days to buy
• Are you calculating the lifetime value of your customer?
• Emptying  shopping carts:  when should etailers empty customers’ shopping carts?
• I’ve had a look at the growing trend of click & collect, definitely one to keep an eye on
• Sounds simple, but content needs to be relevant to the search query if you want conversions

Social Media

• Google Buzz stay safe kids video, hmm if you need a video to show you how to stay safe….
• Every news-writer has a Dashboard with Metrics determining his compensation
• Using social media for niche business – have your cake and eat it

Marketing

• Tricky one, but just how much impact does an offline campaign have online?
• A marketers favourite question, what’s the value of word of mouth these days?
• Google introduces “Remarketing”, maybe should have been called “Reminding”
• AdWords, sure everyone can do that but RedFly are the first to jump through the new qualifications and are now (the only) certified partner in Ireland. Well done Redfliers
• Voting in the IIA Net Visionary Awards?, check out Fiona Hilliard‘s blog for Argus Car Hire, Best business blog by a mile

Advertising

• Is it wrong I recognised most of these? The Evolution of Advertising in Sports Video Games
• Those Hunky Dorry Ads, who’s getting their knickers in a twist?
• Contrary to popular belief, the digital revolution is not limited to advertising industry

Tweet