Comments on: Adwords Trademark Policy update in Ireland & UK

By: Barry

Barry — Wed, 09 Apr 2008 21:26:38 +0000

From a marketers point of view, it’s great. It now allows me to target searchers when they are that ‘Buy’ stage (albeit for a competitor)

By: Barry

Barry — Wed, 09 Apr 2008 21:26:00 +0000

From a marketers point of view, it’s great. It now allows me to target searchers when they are that ‘Buy’ stage (albeit for a competitor)

By: Michele

Michele — Tue, 08 Apr 2008 22:49:33 +0000

The new Google policy is a copout.
The only reason they’re doing it is because they haven’t been challenged enough in Irish and UK courts. I can’t see them trying to pull the same trick in other EU countries since they’ve already seen how well that would be received.

By: Michele

Michele — Tue, 08 Apr 2008 22:49:00 +0000

By: Barry Hand - Google Adwords, Online Marketing & Web Analysis » 5 reasons why PPC is not for lazy unoptimised websites

Sat, 05 Apr 2008 10:13:05 +0000

[...] Protection, with the recent changes to the trademark policy on Google Adwords, your competitors may be bidding on your brand, as you own the brand, you will most likely have a [...]