Google have announced that demographic targeting is now available on Adwords.
What is demographic bidding? It’s a feature that helps you target your ads to users of a particular age group (such as ages 18-24), by gender, or to combinations of those groups. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding
The sites available to target now are probably not much use for Irish marketers, but that list will surely grow over the next 12 months.
Google have recently been working on a number of improvements and new developments for both publishers and marketers, with the Google Ad Manager allowing publishers to easily run ad inventory on their website.
