February 10 — Roundup

02.28.10 Posted in Stuff by Barry

Incred­i­bly busy month, and March doesn’t see that eas­ing off for me (between work, col­lege & the other), so here’s a quick roundup of some stuff I’ve liked but is too short for a full post.

Irish Blog Awards 2010 nom­i­na­tions announced, keep an eye on best new­comer :)

Stop count­ing on dis­count­ing, maybe stack em high sell em cheap isn’t going to work…

Using Excel to analy­sis web­site traf­fic increase & decreases

More than 50 mil­lion tweets a day sent on Twit­ter, but more than 60 mil­lion sta­tus updates per day on Facebook

10 Keys to Effec­tive Non-Profit Orga­ni­za­tion Web­sites (works for any web­site imo)

How to Mea­sure Return on Invest­ment in Social Media (what about the return on ignorance?)

Old Spice, the old fash­ioned way (via Nick McGiveney)

How addic­tive is this? Record Tip­ping

Agency struc­ture vs Client struc­ture (Might me under­stand a lit­tle more about agen­cies and stop dis­lik­ing them so much)

Ben Ter­rett behind the scenes on The Observer relaunch

If you’re on LinkedIn, here’s some of the books I’m reading/about to read

I’ll try and make this a bit more structed next month :)


Friskies, Pedigree & Burger King Ads

02.24.10 Posted in Advertising by Barry

Some weird ads that caught my eye recently, first up Friskies with what can only be described as cat acid

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I pre­fer this from Pedi­gree though…
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Next up Burger Kings King Tasty ad.

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Any­one else seen some good ads recently?


Starburst donating colour to charity

02.19.10 Posted in Advertising by Barry


Star­bust down under are donat­ing the colour from their pack­ag­ing to the Camp Qual­ity char­ity, which helps Aus­tralian fam­i­lies affected by cancer.

We love every­thing that Camp Qual­ity stands for so we wanted to do more than just donate $100,000. That’s why we’ve also decided to give up our iconic yel­low for a lim­ited time to help raise aware­ness for the great work Camp Qual­ity do in bring­ing colour to the lives of young peo­ple effected by cancer.

They’ve even got some of the Camp Qual­ity teenagers to star in the TV ad below, Good on ya Open Fruits Starburst

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Sandisk Micro Cleverness

02.19.10 Posted in Advertising by Barry

Lov­ing this cre­ative by Cana­dian agency Noldin BBDO for SanDsk Micro 16GB USB Flash dri­ves. Clever use of color as well as the con­cept behind what’s on the left being too big for what’s on the right.


Jameson Dublin International Film Festival 2010

02.18.10 Posted in Advertising by Barry

One of my favourite ads at the moment for the Jame­son Dublin Inter­na­tional Film Fes­ti­val which kicks off today.

Craw­ley Nea are behind it and it’s great to see qual­ity Irish tal­ent mak­ing great ads, shin­ing through the medi­oc­rity of Meteor and Irish Scrappage(Renault)

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